A poetic fusion of softness and structure.
Born is Paris. Crafted in Turkey. Worn worldwide.

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COMPANY

Born in Paris, where fashion is poetry and elegance a way of life, and crafted in Turkey, where centuries-old artisanal traditions breathe soul into every stitch. Our pieces are created in ateliers where hands speak the language of fabric where time slows in service of precision, and every detail is shaped by generations of mastery.

 

The brand is built on two distinct yet complementary collections: Haleia Couture and Prêt-à-Porter. Our prêt-à-porter collection is designed for versatility, immediate wear, and commercial reach — refined pieces that move effortlessly from day to night. In contrast, our Haleia Couture (Made-to-Measure) line exists to honor the individuality of our most discerning clients, offering garments crafted with precision and purpose.

 

From the cobblestone streets of Paris to the rich textures of Istanbul, HALEIA carries a cultural dialogue that transcends geography — whispering of timeless femininity, sculpted strength, and the beauty of contrast. Each garment is an expression of duality: softness and structure, grace and boldness, heritage and reinvention.

 

As our presence expands globally, HALEIA continues to captivate. From exclusive trunk shows to red carpet moments and editorial acclaim, we remain true to our essence — authentic, refined, and guided by a bold vision for the modern woman.

Mission

To build a global brand — HALEIA’s world — where softness and structure, romance and rebellion coexist in harmony. A world rooted in Parisian vision and crafted in Turkey, yet resonant with women everywhere.

To build a global brand — HALEIA’s world — where softness and structure, romance and rebellion coexist in harmony. A world rooted in Parisian vision and crafted in Turkey, yet resonant with women everywhere.
 

Our mission is to ignite emotion, inspire reflection, and dress the forward-thinking woman — one who values both beauty and purpose.

At HALEIA, we design garments that transcend seasons and occasions — made for women who lead, inspire, and set the tone. 

 

We are committed to creating exceptional pieces that embody the highest standards of quality, craftsmanship, and artistic integrity.

CREATIVE DIRECTOR

HALE BAYKUS – The Visionary Behind HALEIA

Hale, the creative force behind HALEIA, brings a singular vision to contemporary fashion—one shaped by her rare dual background in Interior Architecture and Computer Engineering, earned at Mimar Sinan University and Kadir Has University. After a successful career in engineering, Hale set out to create a brand where technical precision meets poetic design, blending her fluency in structure with her instinct for emotion.
 

Her approach to fashion is deeply architectural, yet unapologetically expressive. Drawing on the tension between nature and technology, Hale infuses her collections with a distinct duality: bold yet romantic, sculptural yet fluid. Her signature elements—floral appliqués, rebellious leather, intricate lace, and moody velvets—capture the brand’s essence: a world where softness and structure not only coexist, but elevate one another.
 

Under her direction, HALEIA has emerged as a modern house of contrast—a label defined by depth, edge, and refined artistry. Hale’s vision is not just to dress women, but to empower them through pieces that echo intention, emotion, and a new kind of feminine strength.

“I have always believed that fashion is not only an art form
but also a craft that incorporates mathematics.
Considering how profound and infinite the design process
is, I wanted to achieve millimetric precision in stitching,
perfectly true-to-size patterns, and the most suitable,
customized fabrics — engaging technique and fashion at
the highest professional level. HALEIA continues its global
journey with a design sensibility that fuses cutting-edge
technological elements with wearable art. My goal is to
create timeless fashion that embodies both innovation and
aesthetics. Having been born into a world familiar with
fashion, it is exciting to bring these two distinct disciplines together."
-H A L E B A Y K U S